Much Moore is a New Zealand brand that’s a relative newcomer to Australian supermarkets. Their “Awesome” range is sold in Woolworths, so I bought every flavour and ate them.
This is a review of the Awesome Foursome Cravings 2L tub. It’s an indulgent-sounding product that I couldn’t wait to eat. Keep reading to decide if it’s worth a spot in your freezer.
What is Much Moore Awesome Foursome Cravings?
The tub contains equal quantities of four flavours of ice cream:
- Salted caramel.
- Vanilla with cookie dough and chocolate chips.
- Chocolate with cookie pieces.
Is the tub any good?
A tub of Awesome Foursome Cravings is good value if you want variety. The flavour choices in this tub have something that’ll appeal to everyone. I found mixing all four into one scoop was delicious.
I enjoyed the ice cream but found each flavour variant a little icy. The texture lacked the smooth creaminess of the best tubs in supermarkets.
It wouldn’t be fair to compare this product to super premium tubs like Haagen-Dazs or Ben & Jerry’s. However, tubs in the price range of Much Moore offer better quality ice cream. The best example is Bulla Cream Classics, which is superior in flavour and consistency thanks to the addition of fresh milk and cream.
I’d like to see bigger pieces of cookie dough and cookie pieces mixed in. But that’s a personal preference rather than a complaint.
Although improvements could be made to this ice cream, Awesome Foursome Cravings still offers good value for money. The concept is excellent, and I think it’ll sell well in Aussie supermarkets, especially during the 50% off promotions.
Summary of customer feedback
After sifting through hundreds of customer reviews online, here is a summary of their thoughts:
The positives: The ice cream received unanimous praise for its flavour variety, offering something for everyone. The ice cream’s quality was often described as delicious and comparable to premium brands. It was a hit with families thanks to the four flavour options.
Many reviewers noted their intention to repurchase, especially during sales, citing good value for money.
The negatives: Some reviewers criticized the product for not meeting “premium” quality expectations, particularly regarding flavour and texture. Some found the flavours artificial and the consistency too icy.
The high price point was a significant concern, leading many to state they would only repurchase if the product was on sale.
What are some similar products to try?
- Peters Original Neapolitan 2L: If you enjoy a mix of flavours, consider this Peters tub. It’s half the price, but remember it’s a reduced-fat product.
- Much Moore Awesome Foursome Family Classic 2L: Made by the same company, this is a similar tub with four flavours. You’ll get vanilla, vanilla with cookie pieces, bubblegum with gumdrop jellies, and chocolate.
- Get four flavours in one tub.
- Enjoyable ice cream that offers value.
- Made by a family-owned business.
- Minimal add-ins like cookie dough and cookie pieces.
- It could be creamier and smoother.
- There are a lot of numbers in the ingredients list.
Other reviews in the Much Moore range
- Review of Awesome Foursome Family Classic Ice Cream Tub 2l.
- Review of Awesome Boysenberry Stracciatella Ice Cream Tub 2l.
- Review of Awesome Salted Caramel Seduction Ice Cream Tub 2L
The main dairy components of this ice cream are milk solids and milk fat. 2.0% of the tub comprises cookie pieces, 2% cookie dough, and 1% choc chips.
A long ingredient list isn’t ideal, but remember there are four different flavours in one pack.
Ingredient list: Ice Cream [Milk Solids (from Milk), Milk Fat (from Cream), Sugar, Glucose (from Maize and/or Tapioca), Cocoa, Vegetable Emulsifiers (477, 471), Vegetable Stabilisers (412, 407a), Colours (150d, 155, 160a,160b), Flavour, Salt], Cookie Pieces (2%) [contains Wheat Flour, Milk Solids, Raising Agents (500, 503), Emulsifier (322 from Soy), Flavour], Cookie Dough (2%) [contains Wheat Flour, Milk Solids, Flavour], Choc Chip (1%) [contains Emulsifiers (492, 322 from Soy), Flavour].
Milk fat impacts ice cream consistency. Higher levels result in a creamier, smoother mouthfeel.
No ice cream is good for you, so eat it in moderation. This product has 8.0g of saturated fat per 100g and 19.9g of sugar.
Number of servings: 10
Serving size: 52g
|Quantity Per Serving||Quantity Per 100ml|
About the company
Much Moore is a New Zealand brand that has been crafting award-winning ice cream for over three decades. It has cultivated an excellent reputation as a family-owned enterprise, earning many awards at the New Zealand Ice Cream Awards.
The company is led by Marcus Moore, who likens their creative process to Willy Wonka’s. They produce a massive range of classic and innovative flavours.
Their commitment to quality and flavour has been consistently recognized. They secured trophies across multiple categories at the 2022 New Zealand Ice Cream & Gelato Awards.