Much Moore Awesome Salted Caramel Seduction Ice Cream.

Review Of Much Moore Awesome Salted Caramel Seduction 2L

Much Moore is a New Zealand brand that’s a relative newcomer to Australian supermarkets. Their “Awesome” range is sold in Woolworths, so I bought every flavour and put them to the test.

This is a review of the Salted Caramel Seduction 2L. A tub consists of caramel ice cream with pieces of salted caramel. Keep reading to decide if it’s worth a spot in your freezer.

Various tubs of Much Moore Awesome Ice cream.
Various tubs of Much Moore sold in Australia.

Is the tub any good?

Much Moore Salted Caramel Seduction is a pleasant ice cream. It offers good value for households looking for reasonable ice cream on a budget. During 50% off sales, this product provides excellent value.

This tub won’t compete with most higher-priced products in terms of flavour, texture, and quality of ingredients. However, adding caramel bits gives Much Moore “something extra” that economy packs like Woolworths Salted Caramel doesn’t have.

A closeup of a scoop of Awesome Salted Caramel Seduction Ice Cream.
Some will enjoy the addition of caramel pieces.

Summary of customer feedback

After sifting through hundreds of customer reviews online we found the good comments outweighed the bad. Here is a summary of their thoughts:

The positive

Some reviews praised the ice cream’s taste and the inclusion of caramel bits. Many commend its moreish quality.

The product is mentioned as a favourite among families and is described as a perfect treat, served with a waffle cone.

Despite being considered a bit pricey by some, the consensus is that the ice cream is worth the cost, especially when found on sale.

A macro image of a scoop of Much Moore Salted Caramel Ice Cream with a blurred kitchen in the background.
Many customers commend the tub’s moreish quality.

The negative

The less positive reviews focus on the overwhelming sweetness and, in some cases, excessive saltiness of the caramel in the ice cream.

Several reviewers found the sweetness overshadowed the other flavours and left an unpleasant aftertaste. Others mentioned an artificial taste or a balance skewed too far towards sweet or salty.

Some commented that the texture wasn’t as good as some competing products.

A top-down image of scoops of Salted Caramel Seduction Ice Cream in a bowl.
You can see the texture is a little grainy rather than smooth.

What are some similar products to try?

Coles Irresistible Ice Cream Salted Caramel 1L: A better option for those who prefer a caramel swirl instead of crunchy bits.

Woolworths Ice Cream Salted Caramel 1L: A better choice for consumers preferring a caramel ripple instead of crunchy bits. This tub also has a higher milk fat percentage with a smoother, creamier consistency.

Connoisseur Ice Cream Murray River Salted Caramel 1L: If you’ve got the budget, this ice cream is superior and includes hazelnuts for extra crunch.

A spoonful of Much Moore Salted Caramel Ice Cream on a white bench.
A spoonful of Much Moore Salted Caramel Ice Cream.


  • Reasonable ice cream for the price.
  • Added caramel pieces will appeal to some.
  • Made by a family-owned business.


  • Lacks the creamy smooth consistency of some brands.
  • It didn’t scoop as well as many brands I’ve tested.

Other tubs in the Much Moore Awesome range

An angled top-down view of an unscooped container of Much Moore Salted Caramel 2L.
The unscooped tub.


The main dairy components of this ice cream are milk solids and milk fat. 8% of the tub comprises salted caramel pieces.

Ingredient list: Ice Cream [Milk Solids (from Milk), Milk Fat (from Cream), Sugar, Glucose (from Maize and/or Tapioca), Vegetable Emulsifiers (477, 471), Vegetable Stabilisers (412, 407a), Flavour, Salt, Colours (150d, 160a)], Salted Caramel Pieces (8%) [Sugar, Glucose (from Maize), Butter (from Milk), Salt, Vegetable Fat, Flavour, Colour (150d)].

Milk fat

Milk fat impacts ice cream consistency. Higher levels result in a creamier, smoother mouthfeel.

The Much Moore Awesome range has 10% milk fat. That’s comparable to the Coles ice cream range but less than brands like Murray Street, Connoisseur, and Haagen-Dazs.

A close look at the texture of Much Moore Salted Caramel.
A closer look at the ice cream’s texture.

Nutrition Information

No ice cream is good for you, so eat it in moderation. This product has 7.9g of saturated fat per 100g and 22.1g of sugar.

Number of servings: 10
Serving size: 52g

 Quantity Per ServingQuantity Per 100ml
Fat, Total6.6g12.7g
Dietary Fibre

About the company

Much Moore is a New Zealand brand that has been crafting award-winning ice cream for over three decades. As a family-owned enterprise, it has cultivated an excellent reputation, earning many awards at the New Zealand Ice Cream Awards​​.

The company is led by Marcus Moore, who likens their creative process to Willy Wonka’s. They produce a vast range of classic and innovative flavours​​​​.

Their commitment to quality and flavour has been consistently recognized. They secured trophies across multiple categories at the 2022 New Zealand Ice Cream & Gelato Awards​​.

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