Much Moore is a New Zealand brand that’s a relative newcomer to Australian supermarkets. Their “Awesome” range is sold in Woolworths, so I bought every flavour and put them to the test.
This is a review of the Awesome Boysenberry 2L. I’ll help you decide if it’s worth a spot in your freezer.
What is Much Moore Awesome Boysenberry?
Inside the tub is boysenberry flavoured ice cream with European style stracciatella chocolate flakes throughout. Ribbons of boysenberry ripple made from Nelson boysenberries run through the ice cream.
Is the tub any good?
Awesome Boysenberry Stracciatella Ice Cream has a nice mix of sweet ice cream and flavour-packed berry sauce. If you enjoy lots of crunch and texture in ice cream, then the chocolate flakes should please.
There are creamier and smoother ice cream brands in supermarket freezers. But Much Moore isn’t competing in the premium category, so it’s not a bad dessert for the price.
While I enjoyed the boysenberry swirl, there were a lot of seeds. If you don’t like seeds or bits in your ice cream, this isn’t for you.
Summary customer feedback
Here’s a summary of some customer reviews floating around the internet.
The ice cream is repeatedly praised for its creamy texture and delicious flavour, particularly noting the balance of sweetness and tartness from the boysenberry and the crunch from the chocolate bits.
Some less favourable reviews found the ice cream sickly sweet and too rich.
Texture was also a common critique. Several reviewers described the ice cream as icy rather than creamy, and many found the seeds unpleasant. Some suggested that removing the seeds could improve the product significantly.
What are some similar products to try?
Bulla Creamy Classics Ice Cream Vanilla & Boysenberry 2L: This pack is similar to Much Moore, with the same pack size and price. While the Bulla tub has 9% sauce, Much Moore has 18% and chocolate flakes. The Bulla tub contains fresh dairy; Much Moore uses milk solids.
Bulla Murray St Ice Creamery Vanilla & Boysenberry Swirl Ice Cream 1L: For more premium ice cream, choose Murray Street Ice Creamery’s Vanilla and Boysenberry Swirl. It costs a little more, but you get 12% milk fat, and it’s made with fresh milk and cream.
Maggie Beer Ice Cream White Chocolate Boysenberry Ripple 500ml: A product that sits in the super-premium category. It has 11% ripple and 4% white chocolate.
- Pleasant flavour with plenty of chocolate bits and boysenberry.
- Reasonable ice cream for the price.
- Made by a family-owned business.
- It won’t appeal to consumers who don’t like seeds in their food.
- The texture was a little icy and could be creamier.
Other tubs in the Awesome range
- Much Moore Awesome Foursome Family Classic Ice Cream Tub 2l.
- Much Moore Awesome Foursome Cravings Ice Cream Tub 2l.
- Much Moore Awesome Salted Caramel Seduction Ice Cream Tub 2l.
- Much Moore Awesome Hokey Pokey Ice Cream Tub 2l.
The main dairy components of this ice cream are milk solids and milk fat. 18% of the tub comprises boysenberry ripple and 5% choc flakes.
Ingredient list: Ice Cream [Milk Solids (from Milk), Sugar, Milk Fat (from Cream), Glucose, Vegetable Emulsifiers (477, 471), Vegetable Gums (412, 407), Flavour], Boysenberry Ripple (18%) (Sugar, Water, Nelson Boysenberries (25%), Acidity Regulator (Citric Acid), Vegetable Stabilisers (412, 415)], Choc Flakes (5%) [Vegetable Oil, Sugar, Cocoa, Milk Solids, Vegetable Emulsifiers (322 from Soy), Flavour].
Milk fat impacts ice cream consistency. Higher levels result in a creamier, smoother mouthfeel.
The Much Moore Awesome range has 10% milk fat. That’s comparable to the Coles ice cream range but less than brands like Murray Street, Connoisseur, and Haagen-Dazs.
No ice cream is good for you, so eat it in moderation. This product has 7.8g of saturated fat per 100g and 24.4g of sugar.
Number of servings: 10
Serving size: 57g
|Quantity Per Serving||Quantity Per 100ml|
About the company
Much Moore is a New Zealand brand, crafting award-winning ice cream for over three decades. As a family-owned enterprise, it has cultivated a reputation for excellence, earning many awards at the New Zealand Ice Cream Awards.
The company is led by Marcus Moore, who likens their creative process to Willy Wonka’s. They produce a vast range of classic and innovative flavours.
Their commitment to quality and flavour has been consistently recognized. They secured trophies across multiple categories at the 2022 New Zealand Ice Cream & Gelato Awards.