A tub of Woolworths Salted Caramel Ice Cream 1L on a kitchen bench.

Review Of Woolworths Salted Caramel Ice Cream 1L

Private label ice cream is a highly competitive category in Australian supermarkets. So how does Woolworths ice cream compare to the others?

I bought one of their ranges to find out. This review looks at the one-litre tub of Woolworths Salted Caramel Ice Cream. Keep reading to find out if it’s worth a place in your freezer.

A row of ice cream tubs from the Woolworths range.
There are four variants in this range.

Is this ice cream any good?

Woolworths Salted Caramel Ice Cream is a delicious product, like all the flavours in their indulgent private label range. The ice cream is creamy and smooth, with ribbons of gooey caramel swirl that make it hard to stop eating.

This product has no crunchy bits like nuts or caramel brittle. If you love plenty of mix-ins, like B&J’s tubs have, there are better options on offer. For everyone else, you’ll find the texture excellent.

Closeup of a scoop of Woolworths Salted Caramel Ice Cream 1L.
The ice cream has a smooth consistency.

Although the ice cream is excellent, I’d love a slightly punchier salted caramel hit. The Coles Irresistible version of this flavour is better; it could be the Murray River salt, which the Woolworths tub doesn’t have. 

From a health perspective, the ingredients list could do with some improvements. I’m no dietary expert, but some higher-priced competing brands offer cleaner ingredients. The best example of this is Haagen-Dazs.

Overall, Woolworths Salted Caramel Ice Cream is a solid product at an everyday low price. It offers exceptional value for money. It’s a no-brainer for consumers that want indulgent ice cream at an affordable price.

Top-down shot of a partly eaten tub of Salted Caramel Ice Cream by Woolworths.
It offers impressive value for money.

What are some similar products to try?

Coles Irresistible Salted Caramel 1L: This is the closest offering to the Woolworths product. They’re the same price and similar ice cream. Coles has an edge as it’s got more flavour, uses mostly Australian ingredients, and is Australian-made.

Connoisseur Murray River Salted Caramel 1L: A more expensive container of ice cream, but potentially worth the investment. It’s got the most caramel swirl of the products I researched. If you like nuts, there’s plenty of hazelnuts to keep you happy.

Haagen-Dazs Salted Caramel 457ml: A super-premium option if you want the smoothest ice cream without the additives.

Much Moore Awesome Salted Caramel 2L: A cheaper ice cream per ml, this tub includes pieces of crunchy caramel instead of sauce. It’s an okay ice cream, but the texture is less creamy and indulgent than the Woolworths container.

Here’s a quick summary of some similar products:

ProductThe Mix-Ins
Connoisseur Murray River Salted Caramel 1L12% Caramel Swirl and 6% Choc Coated Hazelnuts
Haagen-Dazs Salted Caramel 457ml10% Caramel Swirl and 8% Brittle
Woolworths Salted Caramel 1L9% Caramel Swirl
Coles Irresistible Salted Caramel 1L9% Salted Caramel Ripple
Much Moore Awesome Salted Caramel 2L8% Caramel Pieces


  • Indulgent ice cream that’s creamy and rich.
  • Made with real cream.
  • Excellent value for money.
  • Easy to find in supermarkets nationally.


  • It could have more caramel flavour.
  • The ingredients list contains a lot of numbers.
A bowl with scoops of salted caramel ice cream and the container in the background.
A rich and creamy frozen dessert.

Other reviews from the Woolworths range

  1. Review of Woolworths Triple Chocolate Ice Cream.
  2. Review of Woolworths Cookies and Cream Ice Cream.
  3. Review of Woolworths Vanilla Bean Ice Cream.
A hand holding a pack of WOW caramel ice cream.
A look at the tub’s packaging design.


The main dairy components of this ice cream are milk and cream. Caramel ripple makes up 9% of the tub’s contents.

Ingredient list: Milk, Cream (Milk) (20%), Sugar, Caramel Ripple (9%) (Sugar, Water, Glucose Syrup, Sweetened Condensed Milk, Butter (Milk), Coconut Oil, Milk Solids, Burnt Sugar, Thickener (440), Natural Flavour), Milk Solids, Glucose Syrup, Emulsifiers (471, 477), Vegetable Gums (412, 410, 401, 407, 417), Natural Flavour, Salt, Natural Colour (Carotene).

Milk fat

Milk fat impacts ice cream consistency. Higher levels result in a creamier, smoother mouthfeel.

The Woolworths range has 12% milk fat, higher than its closest rival, Coles. Their ice cream range has 10% milk fat. Super premium brands like Haagen-Dazs have a higher percentage.

A scoop leaning on the top of the pack.
12% milk fat helps make delicious, smooth ice cream.

Nutrition Information

No ice cream is good for you, so eat it in moderation. This product has 8.0g of saturated fat per 100g and 22.0g of sugar.

Number of servings: 10
Serving size: 64g

 Quantity Per ServingQuantity Per 100ml
Fat, Total7.7g12.0g
Dietary Fibre

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