A pack of Sara Lee Rich Ultra Chocolate Ice Cream on a kitchen bench.

Review Of Sara Lee Rich Ultra Chocolate Ice Cream 1L

Sara Lee is a much-loved Australian brand known for its cheesecakes and baked desserts. It also has a range of ice cream sold in supermarkets Australia-wide.

Have you ever wondered how their frozen desserts compare to the competition? This review looks at Sara Lee’s Rich Ultra Chocolate Ice Cream in a 1-liter tub. Find out if it deserves a place in your freezer.

Is the ice cream any good?

Sara Lee’s Rich Ultra Chocolate Ice Cream is an excellent ice cream with authentic chocolate flavour that’s not too sweet.

Lovers of creamy, premium ice cream without sauces or extras mixed in should enjoy this tub. It’ll satisfy cravings for a rich, chocolatey treat.

A scoop of Sara Lee Chocolate Ice Cream resting on the pack.
Great ice cream without any distracting mix-ins.

Was there anything not so good?

The biggest issue with this ice cream is understanding the main ingredients. Sara Lee groups Cream, Milk Solids, and Skim Milk Concentrate under one name, “Dairy Ingredients.” Brands sometimes use this trick to push ingredients like water or sugar further down the list.

A hand holding a container of Sara Lee Chocolate Ice Cream.
Holding the tub before testing.


  • Great taste, not too sweet.
  • Easy to find in most supermarket freezers.
  • Australian made.


  • Hard to identify the main ingredient in the tub.
  • Not the creamiest ice cream in the freezer.
A bowl of chocolate ice cream with the Sara Lee container in the background.
There are creamier tubs in Aussie supermarket freezers.

Are there better alternatives for the money?

There are a lot of choc ice cream tubs in Aussie supermarkets. Here are some good alternatives if Sara Lee isn’t for you:

Connoisseur Belgian Chocolate 1L: A smoother and denser, better-quality ice cream.

Bulla Murray St Chocolate Fudge Ripple 1L: A similar-priced option that is made with fresh milk, cream, and free-range egg yolks. It’s perfect for anyone wanting extra chocolatey sauce running through the container.

Streets Blue Ribbon Classic Chocolate 2L: A cheaper option for those wanting a basic chocolate ice cream without any sauce or extras added. Its smooth texture and subtle flavour will likely be a hit with all ages.

Top down photo showing the texture of the chocolate ice cream in detail.
A closer look at the inside of a Sara Lee container.

What other flavours are available in the Sara Lee range?

Sara Lee has a small range of ice cream compared to brands like Connoisseur, Bulla, and Haagen-Dazs. Their flavours include:

What did other consumers think of Sara Lee Chocolate Ice Cream?

I searched the internet for other customer reviews. Here’s a summary of what they said:

Sara Lee Chocolate Ice Cream gets a lot of positive reviews, with most customers rating it highly for its taste and texture. Customers consistently praise the ice cream for its creamy consistency, and rich, indulgent chocolate flavour.

Several reviewers described it as the best chocolate ice cream on the market. They emphasised its smoothness and the balance of chocolate flavour that isn’t overly sweet.

Bird's eye photo of Sara Lee Choc Ice Cream in a small white bowl.
The ice cream is very popular with Australian consumers.

There were a few criticisms as well. A recurring drawback was price, with some customers finding it too expensive.

Another concern is difficulty scooping the ice cream fresh out of the freezer.

A few customers have flagged the product’s availability, especially during sale periods, as a point of dissatisfaction.

Despite these criticisms, the consensus is overwhelmingly positive. Many rate it their favourite chocolate ice cream.

Closeup of a scoop of Sara Lee Chocolate resting on the container.
A scoop of ice cream ready to eat.


This tub’s dairy ingredients include cream and/or butter, milk solids, and skim milk concentrate. There is also egg yolk, which makes the ice cream richer and more indulgent.

Ingredients list: Dairy Ingredients (Cream (Milk) and/or Butter (Milk), Milk Solids, Skim Milk Concentrate), Sugar, Water, Cocoa, Egg Yolk, Emulsifiers (Vegetable – 477, 471), Vegetable Gums (Guar, 407a). Cocoa Solids 3%

Milk fat is a signal of better mouthfeel and creaminess. With 12% milk fat, Sara Lee compares to most other premium products in Aussie supermarkets.

An unscooped tub of Sara Lee Ultra Chocolate 1L with the lid leaning against the side.
A look at the unscooped tub.

Nutrition information

No ice cream is good for you, so eat it in moderation. Sara Lee Chocolate Ice Cream has 9.4g of saturated fat per 100g and 21.0g of sugar.

Servings per package: 10
Serving size: 65g

 Quantity per ServingQuantity per 100g
Fat, Total9.0g13.9g

About the manufacturer

Sara Lee has become a household name in Australia since its establishment in Lisarow, New South Wales, in 1971.

Renowned for its commitment to quality and authenticity, Sara Lee crafts various delicious desserts, ranging from frozen cheesecakes and pies to crumbles and ice cream.

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